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IN THIS EDITION

Hey marketer!

Welcome back to ctrl alt AI, where we transform marketing chaos into smooth-running machines while you sip your coffee.

Here's what this issue covers:

• Turn your best campaigns into an AI copywriter that never goes off-brand

• Build a Reddit lead gen bot that finds and scores prospects automatically

• AI marketing news

• Promt to create a monthly social media content calendar

AI CONTENT GEN

🧠 Turn your best campaigns into an AI copywriter that never goes off-brand

In this tutorial, you'll learn how to create a custom AI system using Claude Projects that clones your brand voice and strategy by uploading your best campaigns and guidelines, generating consistent copy and briefs in minutes.

Step-by-step:

• Gather your brand DNA: 5 top-performing campaigns, guidelines, customer personas, and positioning in one 5-10 page compilation

• Create a Claude Project called "Brand Second Brain" and upload all source documents

• Define your brand voice, messaging pillars, target audience, and campaign style in a system prompt

• Test with realistic prompts like "Generate campaign angles" or "Review this copy" and refine accordingly

Pro-tip: Ask your Second Brain to flag anything that feels "risky or off-brand" in its responses to catch potential voice inconsistencies before they reach clients.

Try this now: Start by collecting your 5 best-performing campaigns from the past year and create your Claude Project this week.

AI NEWS

1. OpenAI is secretly developing a sponsored content engine for ChatGPT that prioritizes paid partners in product recommendations, signaling the emergence of "ChatGPT Ads" as a new paid marketing channel.

2. Google Ads now includes Maps placements in Demand Gen campaigns, enabling visual ads for users searching physical locations—offering brick-and-mortar brands a powerful tool to capture local intent.

3. Google Ads slashed its Search Network active visitors threshold from 1,000 to 100, making retargeting accessible to hyper-niche businesses and enabling micro-audience targeting for small B2B players.

4. Google Chrome's search bar now displays "sparkle" animations promoting "AI Mode," training users to expect AI-generated answers first and accelerating the zero-click search trend.

5. Google's Danny Sullivan maintains that optimizing for AI search requires the same fundamentals as traditional SEO, though content format matters—use clear, answer-focused headers for LLM parsing.

AI PROSPECTING

🤖 Build a Reddit lead gen bot that finds and scores prospects automatically

In this tutorial, you'll learn how to create an automated Reddit prospecting system using ChatGPT, n8n, and Reddit API that identifies decision-makers with specific pain points and organizes them into prioritized lead lists.

Step-by-step:

• Get Reddit API credentials and configure n8n authentication

• Target subreddits like r/entrepreneur with pain point keywords ("struggling with," "need help") and 5+ upvotes

• Use ChatGPT to analyze posts and classify leads (Hot/Warm/Cold) based on pain severity

• Auto-log qualified leads to Google Sheets with contact info and outreach suggestions

Pro-tip: Schedule the workflow to run multiple times daily and set up notification triggers for hot leads requiring immediate attention while avoiding duplicates through existing record checks.

Try this now: Start by setting up your Reddit API credentials and testing basic subreddit searches this week.

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PROMPT OF THE DAY

Create a monthly social media content calendar for brand with post themes and publishing schedule

You are a social media strategist creating a comprehensive monthly content calendar for [brand name]. Develop a structured calendar including post themes for each week, optimal publishing times for each platform, and content mix ratios. Include 30 days of content ideas covering brand awareness, product highlights, user-generated content, educational posts, and community engagement. Specify content formats like videos, carousels, stories, and static posts. Assign relevant hashtags, suggested captions, and call-to-actions for each post type. Consider seasonal events, industry celebrations, and brand milestones. Ensure consistency with brand voice while maintaining variety to keep audience engaged. Include engagement strategies and cross-platform promotion opportunities to maximize reach and brand visibility across all social channels.

Your opinion matters!